Measurement Science for Start-Ups

Fast track your product-market-fitment journey and identify opportunities to scale with us!

“Ideally, you have reached product market fit when you are overwhelmed with usage.

In a great market—a market with lots of real potential customers—the market pulls the product out of the start-up.*”


*PMF was a term coined by Marc Andreessen in his article “The Only Thing that Matters."

Key Tools

Best-in-class proprietary toolkits  to measure your initiative strength and improvement areas, map category, brand or user themes 

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